Towards a #sustainablefuture: Introducing Vestas in Formula E Sustainability Pledges
PUBLISHED ON 29.06.2021
The drive toward a sustainable future is at the heart of both Vestas’ and the Mercedes-EQ Formula E Team’s philosophies, and our common ambition provides a world of opportunities to join forces and tackle mutual challenges together. Our partnership projects with the Team have been a key part of Vestas’ involvement in the ABB FIA Formula E World Championship from the very beginning, and we’re excited to now take these collaborations a step further, by presenting sustainability pledges for the Formula E campaign.
As Principal Partner to the Mercedes-EQ Formula E™ Team, we’ve committed to a number of sustainability initiatives both on and off the racetrack to amplify our greater ambitions for a sustainably powered world. We are proud to officially launch these initiatives today with our Vestas in Formula E Sustainability Pledges.
CARBON FOOTPRINT: We will map, measure and benchmark the carbon footprint of our Formula-E related activities with the purpose of minimising our footprint, and mitigate our impact through team initiatives.
CIRCULARITY: We will map, measure and benchmark waste generated by our FE activities with the purpose of minimising waste generation in later seasons.
PEOPLE: We will spread the message of sustainability in everything we do through targeted messaging to key stakeholders.
ENERGY TRANSITION: We will work with the Mercedes-EQ Formula E Team and partners to reduce the usage of fossil fuels by implementing environmentally responsible battery and EV charging solutions.
“The sustainability pledges for Vestas in Formula are built to last and are intended to be as practical as possible when activating in Season 7 and beyond. We aim to feed into Vestas’ wider strategy of “Sustainability in everything we do” whilst simultaneously having a positive influence in Team and key stakeholder operations, and ultimately a positive impact on the world of motorsports,” says Magnus Bach, Vestas Vice President of Global Marketing.
We’ll be sharing more on our individual pledges and activities in each area throughout Season 7 and beyond. Stay tuned here on Powered by Vestas and our social media channels for updates!